As 2023 comes to a close, obvious reflection is underway. This year has been about leaning into what this brand means to both myself and my clients. For as long as I can remember, I’ve embraced the mindset of “how can I do this better?” This simple thought process has played a role in every […]

As a graphic designer navigating the realm of self-employment, grit and versatility are key. Wearing various hats is part of the game, and one hat that stands out is effective communication. My stint at Lululemon proved instrumental in honing this skill, instilling in me the confidence needed for navigating tough conversations, embracing feedback, and adapting […]

When I was 18, I had gotten into my dream college. Champlain College, in Burlington Vermont. I claimed marketing as my major and loved everything about the school, the town and leaving Maine behind but not New England. The cost of school was high and the more I thought about this choice and knowing money […]

Receiving your branding files can feel like unwrapping presents on Christmas morning—everything is fresh, meticulously organized, and primed for integration into your business. Yet, amidst the excitement of your shiny logos and graphics, there’s another file that’s equally thrilling and crucial: your brand guidelines. But why do you even need guidelines, you might wonder? Well, […]

Exploring Western Montana Whether you’re fortunate enough to call this state home or you’re checking it off your bucket list, Western Montana offers a treasure trove of experiences. Here, I’ll share some recommendations to make your visit unforgettable. Missoula: Missoula, often referred to as a college town with a heart, has charm that captures the […]

Alpine Lupine’s Journey to Authentic Websites. I’ve been holding onto this idea for months, unsure of my next move. As a brand designer, it’s been my job to create the files and then hand over control to the business owner or their chosen team for the next steps. But it hit me: why not me? […]

a guide to the Rattlesnake Wilderness When I think of Missoula, I think of the Rattlesnake—it’s close to my heart for many reasons. It’s where I met my husband and packed with miles and miles of endless trails, and it just feels iconically Missoula to its core. Every time I sit near the creek, I […]

Congratulations on embarking on the journey of starting your own business! It’s an exciting endeavor that will challenge and reward you in ways you never imagined. Building a successful business requires maintenance, determination, adaptability, and quick thinking. Here are some steps and tips to help you get started: Remember, building a successful small business takes […]

Alpine Lupine

designed between the mountains and rivers of Missoula, Montana. Every business has a story, have your branding tell yours.